Paper Bags

Logo Paper Bags Printed

Think about the last time you evaluated your printed marketing strategy. You probably considered the obvious products that every company uses, but to become successful you need to think of different ways that you could market your business. You need to think outside the box - and in this case, outside the bag!

One thing that you may be overlooking is a branded logo paper bag printing! Not only is it a great eco-friendly alternative to the classic plastic carrier bag, but it can be customised to your heart's content to include a marketing message, images, and logos. It becomes a walking billboard for your business.

These can be particularly effective if your branding is eye-catching and recognisable. Your customers will willingly walk around town, hop on a train, sit in a coffee shop, and gift your products using your branded paper bag - and other people will take notice. Like a business card you can use!

Trade shows

At a trade show, with the right strategy, you are probably giving freebies away to spread brand awareness. Now think about that from a customer's point of view. After visiting 4 stalls out of the potentially hundreds at the show, their hands are full, and they have nowhere to put anything. This could result in your valuable freebies being chucked, left behind or even put in the bin. There is an easy fix for this, and that is a printed paper bag. Now not only are you getting your brand seen all over the trade show but you have provided your potential customers with a great solution to an annoying problem. By going slightly oversized with the paper bag your customers can not only fit your goods in but anything else they might pick up at the show. And a win-win - your freebie is the only thing on show! They will be thinking “Thank goodness they gave me this paper bag!”. This leaves a lasting impression on your customers and hopefully greatly increases your chances of converting that customer repeatedly.

Charity Events

If you are running a charity event you are likely to be running some games, tombolas and bric-a-brac stalls for people to buy second hand items from. You want to keep the attendees of your event to stay as long as possible so it’s a given that providing something to put all their goodies in will go a long way. Why not utilise a branded paper bag printing for just this! Add your charity logo to the outside and maybe even a donation QR code so that they have that information with them at all times. Better yet, our printed paper bags are recyclable so they won't affect your carbon footprint like a regular plastic bag would.

Takeaway and Restaurants

At the end of a meal, some customers at a restaurant like their leftovers boxed up to take home to feast on when they get home. Giving them these leftovers in just a box can result in it being difficult or awkward to carry especially if it is something like a pizza box. And what if they’re not going straight home - they might pass up the chance to take their leftovers if they don’t want to be stuck with an awkward box for the rest of their day out. You may already utilise a plain paper bag to help with carrying food but if it’s not personalised you are missing a huge opportunity. Not only does a printed custom paper bag make your restaurant feel more premium, it's also a great chance for some free advertising, especially if your establishment is in the middle of the town centre or shopping centre. Your customers will walk out with a massive advertisement for your brand on the side of the paper bag for other shoppers and potential customers to see. And they’ll know your food is good enough to eat again a second day! You could even put your latest special off on the side to get them hooked into coming to eat at your restaurant. 

It’s also a great way to encourage existing customers to leave a review once they get home. As the bag contains the customer's precious food they’re a lot less likely to discard it in comparison to a receipt or postcard. It’s inevitable the bag will end up in the recycling bin eventually, but why not give your customers something to grab their attention before they do that. Add a review QR code to the paper bag and watch as the reviews come flying in. 

Retail Stores and Craft Fairs

If the bag is presented nicely, your customers will be more inclined to take pictures and share on social media! Social media plays a huge part in word-of-mouth marketing, especially for small businesses, and a huge trend online is ‘unboxing’ - customers will photograph/record themselves opening their parcel/products and share this online with friends, often tagging the small business’s account so their followers can take a look for themselves. Ensuring your packaging, including custom paper bags, are aesthetically pleasing and worth sharing, increases your chances of customers ‘unboxing’ your items on social media, including their leftovers! After all, people love posting pictures of their food. 

Sweet Shops & Bakeries 

An industry that has boomed in recent years is confectionery, including sweet shops and independent bakeries & cake shops. Whether you’re selling big bags of pick’n’mix or the latest in the freeze-dried sweet craze, cupcakes & brownies or giant birthday cookies, why not utilise bespoke paper bag printing. It’s a classic childhood memory to go to the old sweet shop, pick 100g of your favourite sweets and pop them into a striped bag with the sweet shop logo on. If it worked then, it most definitely works now. With the utilisation of high-tech equipment and technology such as QR codes, it probably works even better now!

Paper bags are an ideal branded item for confectionery businesses as they allow your customers to do the advertising for you - for free! Let your customers walk around the city with your brand name on your paper carrier bag, rather than a typical plain bag. Here are some other alternative ways for printing on paper bags.

Artisan Fayres

These types of events have become a hub for showcasing unique and handcrafted products, attracting a niche audience passionate about supporting local artisans. For vendors at these fayres, personalised paper bags can serve as a valuable marketing tool. Imagine customers leaving with their purchases in beautifully designed bags that not only protect the items but also promote the artisan's brand effortlessly. It's all about creating an unforgettable experience that extends beyond the actual transaction, leaving a lasting impression on customers and encouraging repeat business through word-of-mouth promotion.

Click here if you're looking for foil paper bags for food.

FAQs

When will I receive my bespoke printed bags?

Your order will be dispatched within 4 working days and sent with a next-day delivery courier. For example, if you ordered your cards before midnight on Monday, your order would be printed and dispatched on Friday and delivered on Monday.

How much is delivery for personalised paper bags?

So that we can keep our printing prices low but our delivery quality high, we charge £4.95 for each complete order to be delivered. We use a fully tracked 24-hour delivery for this service. Some companies inflate the price of their products and then advertise "free delivery" when in reality, they include delivery in the price, which means you are paying delivery per item instead of per order.

What are the benefits of using logo paper bags instead of plain paper bag printing?

Using logo paper bags acts as a moving advertisement for your business as customers carry them around, increasing brand visibility. They also give a more professional and cohesive look to your business, leaving a lasting impression on customers and making the purchase experience more memorable.

Are there eco-friendly options available for paper bag printing?

Yes, there are eco-friendly options available. Our bags are recycled paper bags made from kraft paper. These environmentally friendly alternatives not only showcase your commitment to sustainability but also appeal to eco-conscious customers, enhancing your brand reputation.

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