Printing Talk

Printing your own documents, flyers and promotional material can be a difficult process– even professionals in the printing industry sometimes struggle to create the eye-catching graphics everyone wants. Learning how to overprint is one way you can create dynamic, interesting designs on your own.  Overprinting– What Is It And Why Use It? In short, overprint…

One of the most crucial, albeit overlooked, aspects of printing is font. Many brands focus on the colours and other aspects of graphic design and forget the design of the letters. Typography holds a lot of weight on the overall feel of a brand and can affect the readability, feeling, voice, and message of your…

Small business owners have many options for reaching new customers. From local SEO to social media to online marketing, the opportunities for further growth are practically endless. However, your digital marketing strategies are a bit more limited when it comes to local business advertising., and while there are many low-cost (or free) local marketing strategies, not…

Print resolution is far and away one of the most important elements of graphic design, and it’s also an element that trips up many new designers. We’ve all seen the results of a document with poor print resolution – blurry images, muddy colors, and a generally unattractive product – and yet we continue to see…

If you’ve ever been to a trade show, received a pamphlet from your doctor, or gotten a direct mailer advertising a new business, you’ve probably encountered a tri-fold brochure. This simple marketing material is a tried and true way to present information about your company, whether you’re advertising a grand opening or introducing a new…

Leaflets have long been an important element of business marketing — and even in the digital age, they are still incredibly useful. With leaflets, you can reach your audience directly (through mailers or by passing out your leaflets in your shop or office). This piece of paper is a physical reminder of your business, which…

Source: UnsplashLeaflets and brochures are excellent marketing tools. They’re lightweight and easy to distribute, which means they can quickly and easily tell thousands of people about your business. If you want to give your prospective clients and customers in-depth information about who you are and what you do, there is no better option than a high-quality…

Source: Unsplash When you give someone your business card, you have one main goal: get them to contact you. It doesn’t matter if the recipient is a potential client, a prospective employer, or someone cute you met in the chip shop — you give them your business card so they will call. Therefore, it’s essential…

Source: Unsplash  If you want to have an elegantly designed business card, you need to start with a digital image of at least 300 PPI (pixels per inch). But what exactly is pixel size, and how will it impact your business card design? Let’s discuss how this small detail can make a big difference in…