A direct mail postcard campaign is a great way to reach your ideal customer, advertise your business, and increase sales. In order to stand out amongst other direct mailers, however, you need a creative postcard idea.

In this article, we are going to discuss 11 creative ways to make your business postcards more effective.

Why Choose a Business Postcard Marketing Campaign?

Business postcards are an inexpensive and effective way to reach your target demographic and get more customers into the store.

Additionally, business postcards don’t take much graphic design skill to create, and many platforms have postcard templates you can use to create a solid design.

Here are 11 business postcard ideas to help your business postcard stand out amongst competitors.

11 Business Postcard Ideas to Help Promote Your Small Business

To help your business postcard stand out from the other promos and junk mail filling your customers’ mailbox, you’ll need some creative design ideas.

These 11 design ideas will help you create a postcard that promotes your small business and hopefully gather some new customers.

1. Include a Compelling Call to Action

Every time you send a direct mail, it is important to ensure it has a recognizable, well-defined, and striking call to action to compel your potential customers to respond by taking specific steps. This can be subscribing to a mailing list, making an appointment, attending a sale, or visiting your social media pages.

Always keep the call to action short, clear, concise, and readable. You can use contrasting colors to highlight the call to action so customers notice it at a glance, increasing your total response rate from the campaign.

2. Choose High-Quality Paper

The quality of paper you use in your direct mail campaign can make or break your campaign. A high-quality paper not only ensures that your business makes a great impression, but also survives the journey without any rips, wrinkles, and tears.

Also, choosing a high-quality cardstock can increase print quality and help the colors of your postcard stay vibrant.

3. Add a Discount or Special Offer

Including a special offer in your business postcard design will help increase your overall response rate from the campaign. It is also a great way to get new customers to check out your business and encourage them to make their first purchase.

Adding a discount voucher or coupon to your postcard will make it more enticing for your target audience to keep it instead of throwing it in the trash can. If you are rolling out a new offer, you can test it with a postcard and measure the response rate to know the progress.

4. Personalize Your Postcard Designs

Personalizing your postcard for your customer base is a great way to get people to pay more attention to your marketing materials. New Epsilon research shows that 80% of consumers are more likely to make a purchase when brands offer personalized experiences.

Plus, when you address customers by name, it helps them create a more direct relationship with the brand.

5. Use Contrasting Colors

Contrasting colors are extremely eye-catching and can help your postcard look unique among other direct mailers. Since the purpose of your business postcards is to get the attention of your potential customers, you can ensure your postcard won’t go ignored.

6. Add a QR Code

Including a QR code on your business postcard can help you save space when it comes to adding information to the card. You can use a QR code to link directly to your website or social media accounts. Additionally, you can use it to give your customers an exclusive coupon or voucher.

QR codes are great because all smartphones have the ability to scan them, so they are highly accessible. They can also help you encourage more people to visit your website or social media accounts. Most importantly, QR codes are a great way to track the success of your campaign. You can revisit the data to see how many times a QR code was scanned and other activities involved.

7. Use a Vertical or Portrait Orientation

A vertical or portrait orientation is another great design idea to help your postcard stand out. Using a vertical orientation is eye-catching, as most mail is set in landscape orientation. When someone is sorting through their mail, they’ll have to stop and take more time to look at a vertically oriented piece of mail.

8. Think Outside Of Standard Sizes

Making your postcard larger than average can help it get more attention. A larger postcard can also let you to fit in more information, as well as give you more creative freedom with the design.

9. Use Clear and Creative Copy

The copy is one of the most important parts of your business postcard design. The copy on your postcard is should be clear and concise, but still compelling enough to your target audience.

Additionally, you should ensure that you use a clear and readable font. Remember, your font choice can affect how certain people read your copy and what they assume about your brand.

10. Don’t Forget Your Contact Information

Including contact information, whether an address, phone number, email, or social media handle, is necessary for your response rate to increase.

Be sure to find a place on your postcard to add your contact information where it is still visible and readable, but doesn’t take up too much space.

11. Include a Testimonial

Testimonials are a great way to market your brand because they give new customers a positive idea of how you operate your business. Your testimonials should cover a wide variety of business aspects — from customer service, quality products, and the overall value of your company.

Including testimonials will further convince customers to follow through on your call to action and help increase response rates for the campaign.

Get High-Quality Direct Mail Marketing Materials With Banana Print

Use Banana Print for your postcard direct mail campaign. We pride ourselves as the best place to print all of your paper marketing materials, from business cards to direct mail postcards.

Additionally, use our free postcard templates for an easy, one-stop design and print experience.